Mark Jacobs is a strategic creative who partners with artists and brands to realize ideas and potential.
He works closely with partners to articulate, crystallize and execute brand identity, strategy, creative and experience.
He identifies intentions and shows a way forward.
As part of this process, he is called on to direct graphic design, supervise styling, tailor editorial slates, render language, consult on soundtracks and more.
His integration of strategy and creative draws from marketing work for brands including Gap, Target and Acuvue, and style editing and writing for mass and niche publications including The New York Times Magazine, i-D, V and O, The Oprah Magazine.
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Mark Jacobs worked with Laird+Partners developing "Born to Fit" for Gap, the fragrance Closer for Halle Berry and initial creative for the Karl by Karl Lagerfeld brand launch. He was style director for the J3/Universal McCaan 1-Day Acuvue Brand Contact Lenses campaign starring Joe Jonas, Demi Lovato and Olympic gold medalist Allyson Felix. He created campaigns for Target designer collections including McQ Alexander McQueen and Converse One Star with Peterson Milla Hooks. He collaborated with All Day Everyday on the Nike (Product)RED documentary Tied Together, and with Toth Brand Imaging on the brand voice for the L.L.Bean Signature launch.
Mark was brand director for the designer sportswear line Gerlan Jeans, developing and producing the "Gerl Power" collection and runway show featuring Minnie Mouse, a collaboration with Disney. He creative-directed the powerHouse Books monograph We Are Experienced by the photographer Danielle Levitt that documented contemporary American teenagers. He designed a line of T-shirts for Urban Outfitters under the label "Mark Jacobs for Never Sleep."
Mark Jacobs has written for niche and mainstream media including i-D, Interview, V, The New York Times Magazine, InStyle, Tokion and GQ Style UK. His assignments include feature profiles of Beyoncé, Lady Gaga, Grace Coddington, Genesis P-Orridge, Adam Levine, James Deen, Jessica Chastain, Michael Pitt, Proenza Schouler, Mary J. Blige, Penélope Cruz, Vanessa Paradis, Chloë Sevigny, Valentino, Celine Dion and others.
Mark was a senior editor at Paper magazine, where he edited and wrote cover stories and features, assigned retail and nightlife pages, and oversaw the magazine's first book, From AbFab to Zen, published by D.A.P. As a senior contributing editor at Surface magazine, he worked with the editors-in-chief and creative director to relaunch the style title in New York City. Mark was deputy editor of the fashion week magazine The Daily, reporting from shows in New York and Los Angeles, and producing features including interviews with Leona Helmsley in her Manhattan penthouse, the Juicy Couture co-founders at home in the Hollywood Hills, and Mary Hart on the set of Entertainment Tonight. He joined T, The New York Times Style Magazine as an associate editor, where he contributed to the men's and women's fashion, travel and holiday editions. He went on to write style features for the Sunday New York Times Magazine, reporting on the Wrangler National Finals Rodeo in Las Vegas, the Show of Shows militaria convention in Louisville, Kentucky, and privileged Aspen. He was a senior editor at Cargo magazine overseeing men's style pages before joining O, The Oprah Magazine as a senior editor overseeing mass-market women's fashion and shopping pages.
When Mark was 18 years old, he worked at the public relations firm Cutrone & Weinberg on accounts including Kristen McMenamy, Tyra Banks, Roshumba, Rocky Aoki, amFAR's Boathouse Rock and an energetic personal trainer named High Voltage. After graduating Wesleyan University, he went to New York magazine where he was called on to locate the mother of Kevin Costner's love child and one Dean & Deluca employee willing to go on the record about using imitation crabmeat in the seafood salad.